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DEMOGRAPHICS
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DIGITAL ASSETS
SOCIAL MEDIA
COACHELLA.COM
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PRESS
PRESS
MEDIA
"Kendrick Lamar came through with a very memorable headlining set at Coachella Valley Music and Arts Festival last night. It was a show that featured special guests and performances of older songs, but more prominently, it featured his first-ever performances of songs from his new album DAMN."
- Evan Minsker & Michelle Kim, Pitchfork
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"Culture enthusiasts traveled to Indio, Calif., to see Lady Gaga, Future and more acts at this year’s Coachella Valley Music and Arts Festival. With them came looks that could stand up to the desert heat while making a style statement."
- The New York Times
"[Lady Gaga’s] Coachella performance on Saturday night of Weekend 1 (April 15) was as prolific as it was dynamic, with piano versions of her hits that showcased her voice, fierce choreography, and all the pyro/confetti a pop star could want."
- Taylor Weatherby, Billboard
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"Spring is finally here, which means over 100,000 people are making the trip to the California desert for the 2017 edition of the Coachella Valley Music and Arts Festival. In addition to the top-billed musicians, the event has become known as a showcase for some of the best up-and-coming artists, designers and architects to work on a large-scale."
- Patrick Lynch, ArchDaily
HP
DIGITAL
HP
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MARKETING INCLUSIONS
The Antarctic Experience on Coachella.com
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HP Logo on Partner Page
[40k views]
HP Lounge Experience on Coachella.com
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HP Logo on E-Blasts
[312K emails sent]
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SOCIAL POSTS
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COACHELLA APP INCLUSION
HP
ACTIVATION
HP
ACTIVATION
FESTIVAL WELCOME GUIDE
[Distributed to 250,000 festival goers over both weekends]
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THE ANTARCTIC
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HP LOUNGE
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HP LOUNGE DWELL DATA
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FESTIVAL MAP
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FESTIVAL BOX OFFICE
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THANK YOU!