102 million campaign editorial campaign UMVS* across 30+ of online publications
44 million social campaign umvs INCLUDING PRE- & POST-EVENT COVERAGE, LINEUP ANNOUNCES AND INSTAGRAM TAKEOVERS
*UMV = UNIQUE MONTHLY VISITORS
"The daytime events have become just as sought after as those hard-to-get-into after-parties[.] Dayclub returned for its fifth year at the Hilton Palm Springs with an impressive line-up spinning poolside. Dayclub is open to those 21 and older for both weekends of Coachella and features performances by AC Slater, Illenium, and one of the festival’s most buzzed about EDM acts, Odesza. Dayclub was filled with people from Los Angeles, Orange County, and the Inland Empire, but also drew guests from as far away as Australia and Ireland."
- Kelli Skye Fadroski, Los Angeles Daily News
"The lineup boasts Techno heavyweights fit for any aficionado, and is the most perfect way to party under the sun if you are skipping the Coachella festivities. Enjoy deep sounds and good vibes when these Techno all-stars converge in Palm Springs this weekend at Dayclub Palm Springs.