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FYF PLAYBOOK


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FYF PLAYBOOK


 

PARTNER GUIDELINES

FYF FESTIVAL 2018

 
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ON-SITE ACTIVATION ELEMENTS


ON-SITE ACTIVATION ELEMENTS


  • Partner activations must be housed in white tents or promoter approved structures.

  • Promoter will provide uniform exterior signage for each partner activation space.

  • Partner may not activate with airbrush or flash tattoos or any lawn games.

  • Partner may not distribute the following promotional handouts or premiums: stickers, flyers, bandanas, bottle openers, glow sticks, anything sold at festival merch, anything prohibited by security. All other items must be approved in writing.

  • Excluding Food and Beverage Partners, Partner may sample 100 or fewer of their own product per day inside their activation space with approval from the festival.

  • Partner may choose to distribute FYF Fest F&B vouchers, drink tickets, or merchandise vouchers if pre-purchased from the festival.

  • Partner may conduct research at the event from inside their activation space only.

  • Sponsor may not hire roaming brand ambassadors.

  • Sponsor may not activate a co-branded photo booth overlay.

  • Sponsor activation may not host any live or amplified music.

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TRADITIONAL MARKETING


TRADITIONAL MARKETING


  • Partner may use the FYF Fest logo for in-store promotions, online promotions, email newsletters, and dedicated mailers with festival approval according to FYF Fest Brand Guidelines.

  • Partner cannot promote ticket giveaways to the 2019 event prior to the end of the current festival unless they are a confirmed partner of the 2019 event.

  • Partner cannot use the FYF Fest IP in conjunction with other event logos.

  • Partner cannot begin any marketing program until after the March official talent announcement.

  • Partner cannot fly advertisements over the festival grounds.

  

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SOCIAL MEDIA


SOCIAL MEDIA


APPROVAL PROCESS: Partner must submit social media assets two weeks prior to their scheduled post date

 

FYF FESTIVAL SOCIAL MEDIA PLATFORMS:

Partner CAN:

  • Use festival approved brand specific campaign hashtags.

  • Highlight branded product if more than one option is submitted.

  • Boost their own branded Facebook and Twitter posts per Facebook/Twitter branded content guidelines. 

 

Partner CANNOT:

  • Co-brand Snapchat filters.

  • Include any discernible faces.

  • Request social media posts via the FYF Fest channels on show days.

  • Submit celebrity paparazzi type photos.

  • Include negative remarks about any festival brands or partners.

  • Use images or language promoting drug use or use profanity.

  • Use photos of Native American headdresses, bindis, tribal wear, or any appropriation of religious or ethnic wear.

  • Showcase photos of any parking decals or wristbands.

  •    Create FYF Fest blended hashtags as long as the full FYF Fest name is used.

 

 

On-Site Festival Day Social Posts - Partner Channels:

 

  • Partners may post to their own social media channels without festival approval on show days if the FYF Fest logo is not used.

  • Partner may use the FYF Fest logo in show day social media posts only with festival approval.

  • To ensure efficient approval for posts using the FYF Fest logo, partner must give advanced notice of promotional plan and expected approval timeline.

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PR


PR


  • Partner has the right to include “Official Partner of FYF Fest…” in their press releases.

  • Partner should avoid overuse of the festival name in a press release.

  • Full press release must be approved by the festival before distribution.

  • Partner press releases should not include any quotes from festival representatives.

  • Partner press releases must focus exclusively on the FYF Fest partnership.

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ONSITE VIDEO / CONTENT CAPTURE


ONSITE VIDEO / CONTENT CAPTURE


GENERAL RULES FOR CONTENT CAPTURE

The below guidelines include content captured by the partner, invited social influencers, or any third party media:

 

  • All partner content must be created and distributed by the partner itself. Partners cannot hire third party media outlets to capture and distribute content on their behalf.

  • Partners have the opportunity to invite third party media outlets into their activation space as part of the outlets’ general festival coverage. Media outlets must be pre-approved by the festival.

  • If partner wishes to capture photo and/or video outside of the activation space using professional equipment, they must hire Coach Media to shoot the content-- Standard half day and full day rates will apply for escort, camera operator, field producer, and editor where applicable.

  • All clearances are responsibility of partner.

  • Any talent or celebrity capture must be under the explicit permission of the talent.

 

Partner CAN:

  • Use professional grade equipment inside the partner activation area.

  • Capture content outside of the activation using smartphones or point and shoot cameras.

  • Capture content outside of the activation area in all general admission areas.

  • Use content captured that does not feature the FYF Fest name/logo inside the partner activation without approval.  Content with festival IP usage required festival approval. 

 

Partner CANNOT:

  • Use detachable lenses, go-pros, tripods, big zooms, or commercial use rigs outside of the activation area.

  • Capture performance footage.

  • Capture photo or video backstage or any back of house location including the artist compound, on golf carts, or in artist trailers.

  • Go into photo pits.

  • Use drones.

  • Showcase photos of any parking decals or wristbands.

  • Promote drug use.

  • Show shots of Native headdresses or any other cultural or ceremonial attire.

  • Capture footage of hazardous or dangerous actions (i.e - climbing on festival equipment).