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MODERNISM WEEK 2018 EVENT SUMMARY


The Ultimate Celebration
of Midcentury Architecture, Design and Culture

 

February 15-25, 2018

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MODERNISM WEEK 2018 EVENT SUMMARY


The Ultimate Celebration
of Midcentury Architecture, Design and Culture

 

February 15-25, 2018

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FESTIVAL EVENT STATISTICS

1,000+ Timed, Ticketed or Free Events

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GALLERY

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DEMOGRAPHICS


DEMOGRAPHICS


Trending toward a broader, Urban US attendance

 

ATTENDANCE

AGE

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TICKET SALES BY REGION

HOUSEHOLD INCOME


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CONSUMER PROFILES

SURVEY RESULTS


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DIGITAL ASSETS


DIGITAL ASSETS


SOCIAL MEDIA

MODERNISMWEEK.COM & MODERNISMWEEKLY.COM

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EMAIL / NEWSLETTER

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PRESS


PRESS


MEDIA

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“Year on year rising numbers of attendees flock to the desert … to celebrate eleven days of mid-century modern architecture, interiors, culture, talks and plenty of opportunities to sip a poolside martini.”

- Wallpaper, Feb 2018

“Modernism Week is one of the desert area’s top annual attractions… packed with parties, shows, lectures, and exclusive home tours, all aimed at fostering the admiration of modernist design.”

- AFAR, Jan 2018

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FERGUSON


MAJOR SPONSOR

FERGUSON


MAJOR SPONSOR

ACTIVATION

 
  OPENING NIGHT PARTY  - 600 Attendees

OPENING NIGHT PARTY - 600 Attendees

  CAMP  - 32,000 Attendees

CAMP - 32,000 Attendees

  MOROCCAN   MODERNSHOW CASE HOME  - 1,500 Attendees

MOROCCAN MODERNSHOW CASE HOME - 1,500 Attendees

  MODERNISM SHOW PREVIEW PARTY  - 1,300 Attendees

MODERNISM SHOW PREVIEW PARTY - 1,300 Attendees

  HIDDEN FREY FEATURED HOME  - 1,000 Attendees

HIDDEN FREY FEATURED HOME - 1,000 Attendees

  STEEL & GLASS FEATURED HOME  - 1,200 Attendees

STEEL & GLASS FEATURED HOME - 1,200 Attendees

 

MARKETING INCLUSIONS

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Ferguson Logo on All Advertising

 
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Ferguson Logo on Sponsors Page

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Ferguson Logo on 80+ Double Decker
Bus Tours

 
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Ferguson Logo at 70+ Films & Talks

 
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Advertising in Program Guide and Logo in all Publications

 

SOCIAL MEDIA INCLUSIONS

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GALLERY

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COMMUNITY SUPPORT


COMMUNITY SUPPORT


The mission of Modernism Week is to celebrate and foster appreciation of midcentury architecture and design, as well as contemporary thinking in these fields, by encouraging education, preservation, and sustainable modern living as represented in the Greater Palm Springs area.

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Photos copyright Modernism Week, Courtesy of Jake Holt, David A. Lee and Monica Orozco

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THANK YOU!


THANK YOU!