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MOBILE APP MUSICAL RECAP


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MOBILE APP MUSICAL RECAP


As we continue to pursue digital opportunities for our partners, it’s extremely important that we’re able to provide fans with content that is relevant to their festival experience. 

We'd like to take it one step further this year by giving fans a playlist full of music from artists that they saw while at the festival. By tracking each fan's festival journey via our geofences (with their permission in-app), we could assign the anonymized geofence data to an artist's page or content on a given platform, and create a playlist that resides in their Apple Music account and recaps their musical experience.

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Here you can see what our geofences look like when overlaid upon a festival map. 

By collecting anonymized GPS data, we can tell which geofences a user entered during the festival.

Then, the timestamped data is attached to whatever artist was playing during the time the user was within that stage's geofence, and a playlist can be created.

 

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INTEGRATION: WEBSITE STREAMING


INTEGRATION: WEBSITE STREAMING


For the 2017 season, we'd like to activate with Apple Music on three different levels. First, we plan to integrate with the website and mobile app to bring our fans face to face with Apple Music. Next, we'll curate playlists to keep people engaged. Finally, we'll use our various promotional channels to distribute Apple Music content that we've curated. 

All Coachella attendees are required to activate their festival wristbands from within their Coachella account at Coachella.com. This means that over 200,000 people will be exposed to our streaming partner at sign up. With OAuth integration, we can potentially offer the user an opportunity to sign up for the service while signing up for their Coachella account 

Username: apidoc
Password: coachdocs

Account Authentication (Top Middle), Music Player & Up Sell (Bottom)

Branding touchpoint with every artist / scheduling placement with ‘Add to Playlist’ feature.

Click on an image to expand

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2017 OPPORTUNITIES: RETAIL GEOTARGETING


2017 OPPORTUNITIES: RETAIL GEOTARGETING


Retail Geotargeting is for partners who are seeking to reach a festival's attendees and drive them to their retail locations.

SUMMARY

When a fan walks or drives by a partner's retail location, they will receive a message that can offer festival relevant products, deals, or discounts. This is an opportunity for partners to target and interact with the highly desirable festival demographic. Since offers are sent to fans when they're nearby the store, it's convenient for them to stop by even if they weren't planning on shopping that day.

SETUP

We require a list of retail locations that should be included in the campaign. Then we go about drawing a geofence around each retail location and program messaging to each geofence. The messaging can be adjusted depending on the area or the region. All messages must be festival relevant and contextual and can include HTML, images, iFrames, etc.


OUR 2016 H&M RETAIL GEOTARGETING CAMPAIGN

1,270,113

Total Store Geofence Traffic

46,423

Total Messages Sent

When a Coachella app user came into contact with an H&M geofence, they would be delivered a notification that prompted them to visit the store and check out the 'H&M Loves Coachella' line. A user was only able to receive a message once during the course of the campaign. They were able to click directly on the address of the store to open their native maps app with directions. 


Examples for 2017:

  1. Promote a product or service of yours that works well for festival attendees. 

  2. Integrate your messaging with a co-branded social media campaign promoting both your product or service, and the festival.

  3. Put geofences around your stores that turn on when the stores close and direct people to your website where you're offering a festival-relevant product or deal.

  4. Send a message promoting an artist on the festival lineup who supports your product or service. Your message can link right to their artist profile.

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MOBILE APP LINEUP RECOMMENDATIONS


MOBILE APP LINEUP RECOMMENDATIONS


If we'd like to dive a little deeper in 2017 or 2018, we can look at exploring more in depth integrations like lineup recommendations and music-based festival recaps.

By introducing attendees to lineup artists that they'll love, based on their current music library, we can help create new and exciting experiences for our fans. 

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A user determines how their lineup recommendation playlist is curated. Similar artists could be selected via affinity to the artists they already follow, or through the artists they've favorited on the festival lineup section of the app.

Then, a playlist full of artists on the festival lineup that are similar to the artists in their selection is surfaced. This playlist could be shared via social platforms.

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ARTIST MESSAGING


ARTIST MESSAGING



ARTIST MESSAGING EXAMPLES FROM 2016


Artist related messaging was mostly used to promote club shows by the performing artist or by similar artists.

Panorama Oh Wonder Message: Continue the technicolour beat with Oh Wonder on October 19 at Terminal 5. Swipe for tickets now.

FYF Kendrick Lamar Message: Kendrick may be over but we've got the Recipe for more good times. Check these shows coming up this fall. What more can I say? Welcome to LA!

FYF Beach House Message: It's not a myth... If you enjoyed Beach House you're sure to like some of these shows coming up this fall.